How to Post on Social Media Consistently as a Small Business
A realistic weekly routine for small business social media, with post ideas for Instagram, Facebook, LinkedIn and TikTok — and how AI can write the first draft.
Consistency beats volume
Three good posts a week, every week, beat a burst of twenty followed by silence. Pick a number you can keep up.
Use a simple mix of post types
Rotate between a product or service spotlight, behind the scenes, a customer question answered, a useful tip and an occasional offer. That alone gives you weeks of ideas.
Write for each platform
Instagram suits short, visual captions with hashtags; LinkedIn suits useful, professional posts; TikTok needs a strong hook and a quick video idea; Google Business Profile posts should be local and practical.
Batch it once a week
Spend twenty minutes on a Monday getting the week’s posts ready. AI can write the first drafts from your business description so you only need to tweak and post.
Never invent claims
Don’t post fake reviews, offers you don’t run or awards you haven’t won — it breaks platform rules and consumer law, and damages trust.
Quick checklist
- Consistency beats volume
- Use a simple mix of post types
- Write for each platform
- Batch it once a week
- Never invent claims
Frequently asked questions
Does it post for me?
Not yet — you copy and paste each post. Automatic posting is coming once Meta and TikTok approve AVZULO’s apps.
Which platforms does it write for?
Instagram, Facebook, LinkedIn, TikTok, X (Twitter) and Google Business Profile.
Will it make things up?
It writes only from the business details you give it and never invents prices, offers, awards or reviews.
Try it with AVZULO
AI Social Media Marketing does this for you: A week of social posts written for Instagram, Facebook, LinkedIn, TikTok, X and Google — with hashtags and photo ideas. Copy, paste, post. £79/month.